Not sure where to start when it comes to branding? Read for an overview of my process step by step: where to start with branding your business. Phase 1: Brand Identity Look, I know. It’s tempting to dive right into branding by thinking about colors and logos and websites. But, promise you that’s not the […]

Let me say it again: Your brand is not your logo. As you are growing your small business, it’s so important to understand this. Yes, the visuals matter. I, as much as anyone, believe that. Afterall, I am a brand designer! However, more importantly, I am a brand strategist. Which means I help you dig […]

Over the last few weeks, we have been discussing all things branding. We have gone deep into the side of brand voice and touched on the importance of using story in your branding and developing core values for your brand. Today, I am going to switch gears and deep dive into COLOR theory for branding […]

Learn how to use your branding to create a brand that is authentically you through brand voice and brand visuals – the 2 pillars of branding

Hello Everyone! Amanda here and I am taking over the blog today! I am personal brand photographer and I provide personal brands & small businesses with an enriching, enjoyable experience meant to create curated imagery closely aligned to your brand and personality, that will help you to build your online presence and find your ideal […]

The Four Stages of Conversion The art of conversion has been studied for years. What makes people say yes? What lures a person gradually from being completely unaware to completely obsessed?  Although the mediums have changed (from newspaper to Facebook ads) and the products are different (digital courses rather than conference tickets), the psychology behind […]

Are you a small business owner trying to create some brand recognition and grow your leads? Read on to learn about finding and connecting with your ideal client as a creative entrepreneur.

In overly-saturated markets, one of the biggest hurdles for small business owners is STANDING OUT and creating brand awareness. Everyone says “find your unique value”, “niche down” yada yada. But how the HECK do you actually do that? How do you separate yourself from the crowd?

Specifically, I’m going to talk about how to establish brand awareness and recognition through instagram and other social media platforms. I’ll overview what not to do and some ideas for how you can take action today!

Let’s talk about fonts for logos and branding. I bet right now without even having to Google it, you could mentally picture the font used by Target in their logos and marketing. What about Facebook? Or Ford?

Fonts, also known as typefaces in the graphic design world, are a central piece to the visual identity of your brand. You can significantly increase brand awareness and credibility by choosing 2-3 brand fonts that you use across your designs.

Learn how to identify a color palette for your brand and grab my free Canva template for organizing your color codes. Check out my favorite resource for finding colors to use in my designs!