brand development Archives - raiseyourwordsdesign.com

Where to Start: Branding Your Business

Not sure where to start when it comes to branding? Read for an overview of my process step by step: where to start with branding your business. Phase 1: Brand Identity Look, I know. It’s tempting to dive right into branding by thinking about colors and logos and websites. But, promise you that’s not the […]

branding

Where to Start when Branding Your Business

Color Theory for Branding

Over the last few weeks, we have been discussing all things branding. We have gone deep into the side of brand voice and touched on the importance of using story in your branding and developing core values for your brand. Today, I am going to switch gears and deep dive into COLOR theory for branding […]

branding

Brand Color Palette

Creating an Authentic Brand through Storytelling

Hi guys! I’m back today continuing our conversation about brand voice.  Last week I overviewed the importance of establishing core values for your brand and weaving them throughout both your decision making and your content.  Today, I want to continue the discussion about brand voice through the lens of storytelling, and specifically share tips for […]

branding

Small Business Branding Website Design

The 2 Pillars of Branding: Brand Voice and Brand Visuals

Learn how to use your branding to create a brand that is authentically you through brand voice and brand visuals – the 2 pillars of branding

branding

Colorful Branding Color Palette for Small Biz

Building a Website that Converts

The Four Stages of Conversion The art of conversion has been studied for years. What makes people say yes? What lures a person gradually from being completely unaware to completely obsessed?  Although the mediums have changed (from newspaper to Facebook ads) and the products are different (digital courses rather than conference tickets), the psychology behind […]

branding

Website Map Printable Download

Two Questions You Need to Answer if you own a Small Business

Are you a small business owner trying to create some brand recognition and grow your leads? Read on to learn about finding and connecting with your ideal client as a creative entrepreneur.

branding

Small Business Messaging

3 Ways to Create Brand Awareness Through Instagram

In overly-saturated markets, one of the biggest hurdles for small business owners is STANDING OUT and creating brand awareness. Everyone says “find your unique value”, “niche down” yada yada. But how the HECK do you actually do that? How do you separate yourself from the crowd?

Specifically, I’m going to talk about how to establish brand awareness and recognition through instagram and other social media platforms. I’ll overview what not to do and some ideas for how you can take action today!

branding

Creating Brand Awareness Through Instagram and Content Planning

Brand Fonts: Do I need them?

Let’s talk about fonts for logos and branding. I bet right now without even having to Google it, you could mentally picture the font used by Target in their logos and marketing. What about Facebook? Or Ford?

Fonts, also known as typefaces in the graphic design world, are a central piece to the visual identity of your brand. You can significantly increase brand awareness and credibility by choosing 2-3 brand fonts that you use across your designs.

branding

Branding New Logo for Wedding Photographer Graphic Design

One Thing Your Brand and Jimmy Choo Should Have in Common

Learn more about how to create a presence online that connects with your audience. This post overviews the most important elements of branding and how it influences the customer experience.

branding

Small Business Branding for Influencers

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