The Four Stages of Conversion The art of conversion has been studied for years. What makes people say yes? What lures a person gradually from being completely unaware to completely obsessed? Although the mediums have changed (from newspaper to Facebook ads) and the products are different (digital courses rather than conference tickets), the psychology behind […]
Are you a small business owner trying to create some brand recognition and grow your leads? Read on to learn about finding and connecting with your ideal client as a creative entrepreneur.
In overly-saturated markets, one of the biggest hurdles for small business owners is STANDING OUT and creating brand awareness. Everyone says “find your unique value”, “niche down” yada yada. But how the HECK do you actually do that? How do you separate yourself from the crowd?
Specifically, I’m going to talk about how to establish brand awareness and recognition through instagram and other social media platforms. I’ll overview what not to do and some ideas for how you can take action today!
Let’s talk about fonts for logos and branding. I bet right now without even having to Google it, you could mentally picture the font used by Target in their logos and marketing. What about Facebook? Or Ford?
Fonts, also known as typefaces in the graphic design world, are a central piece to the visual identity of your brand. You can significantly increase brand awareness and credibility by choosing 2-3 brand fonts that you use across your designs.
Learn how to identify a color palette for your brand and grab my free Canva template for organizing your color codes. Check out my favorite resource for finding colors to use in my designs!
Learn more about how to create a presence online that connects with your audience. This post overviews the most important elements of branding and how it influences the customer experience.
There are three main factors that influence the cost of mailing wedding invitations: weight, thickness and machinability.
Let’s address the elephant in the room: Custom wedding invitations ain’t cheap. We stationers understand the importance of budgeting and we aren’t just selling you marked up paper. I want to spend some time outlining why custom invitations are so much more expensive than Shutterfly/Minted, and why it is worth the investment. White Glove Service […]
Planning a wedding can quickly become overwhelming. Touring venues, picking colors, organizing guest lists. Amongst the craziness, it’s easy to forget the why. Why are we doing this? Why does it all matter? The truth is, everything that has meaning in this life is tied to a story. Your wedding is all about your story. […]
It’s not always easy to connect through the internet. While we may be able to communicate, to what degree can we actually connect? Converse, empathize, inquire, understand, grow? We feel inclined to post only the best photos showing all smiles and the perfect color coordinating family outfits. By no means is my life perfect, but […]
You do not want to miss all the pretty + FREE downloads I'll be sending you. Starting with some beautiful planners!
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