Not sure where to start when it comes to branding? Read for an overview of my process step by step: where to start with branding your business. Phase 1: Brand Identity Look, I know. It’s tempting to dive right into branding by thinking about colors and logos and websites. But, promise you that’s not the […]
Let me say it again: Your brand is not your logo. As you are growing your small business, it’s so important to understand this. Yes, the visuals matter. I, as much as anyone, believe that. Afterall, I am a brand designer! However, more importantly, I am a brand strategist. Which means I help you dig […]
Over the last few weeks, we have been discussing all things branding. We have gone deep into the side of brand voice and touched on the importance of using story in your branding and developing core values for your brand. Today, I am going to switch gears and deep dive into COLOR theory for branding […]
Hi guys! I’m back today continuing our conversation about brand voice. Last week I overviewed the importance of establishing core values for your brand and weaving them throughout both your decision making and your content. Today, I want to continue the discussion about brand voice through the lens of storytelling, and specifically share tips for […]
Last week we talked about the two pillars of branding: brand voice and brand visuals. I want to spend some more time unpacking each pillar and walking through some action steps you can take to build your brand from the roots up. In order to make sure your brand is rooted in an authentic, meaningful […]
Learn how to use your branding to create a brand that is authentically you through brand voice and brand visuals – the 2 pillars of branding
What is the difference between a brand and branding? Your brand is the story, your branding is the storytelling mechanism. Your brand is the promise, your branding is the whisper of the promise. Your brand is the what, your branding is the how. Let’s unpack this. Brand In the moment when you decided you wanted […]
The Four Stages of Conversion The art of conversion has been studied for years. What makes people say yes? What lures a person gradually from being completely unaware to completely obsessed? Although the mediums have changed (from newspaper to Facebook ads) and the products are different (digital courses rather than conference tickets), the psychology behind […]
Are you a small business owner trying to create some brand recognition and grow your leads? Read on to learn about finding and connecting with your ideal client as a creative entrepreneur.
In overly-saturated markets, one of the biggest hurdles for small business owners is STANDING OUT and creating brand awareness. Everyone says “find your unique value”, “niche down” yada yada. But how the HECK do you actually do that? How do you separate yourself from the crowd?
Specifically, I’m going to talk about how to establish brand awareness and recognition through instagram and other social media platforms. I’ll overview what not to do and some ideas for how you can take action today!
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