Not sure where to start when it comes to branding? Read for an overview of my process step by step: where to start with branding your business. Phase 1: Brand Identity Look, I know. It’s tempting to dive right into branding by thinking about colors and logos and websites. But, promise you that’s not the […]

The Four Stages of Conversion The art of conversion has been studied for years. What makes people say yes? What lures a person gradually from being completely unaware to completely obsessed?  Although the mediums have changed (from newspaper to Facebook ads) and the products are different (digital courses rather than conference tickets), the psychology behind […]

Learn how to identify a color palette for your brand and grab my free Canva template for organizing your color codes. Check out my favorite resource for finding colors to use in my designs!

Learn more about how to create a presence online that connects with your audience. This post overviews the most important elements of branding and how it influences the customer experience.