Not sure where to start when it comes to branding? Read for an overview of my process step by step: where to start with branding your business. Phase 1: Brand Identity Look, I know. It’s tempting to dive right into branding by thinking about colors and logos and websites. But, promise you that’s not the […]
Let me say it again: Your brand is not your logo. As you are growing your small business, it’s so important to understand this. Yes, the visuals matter. I, as much as anyone, believe that. Afterall, I am a brand designer! However, more importantly, I am a brand strategist. Which means I help you dig […]
Hi guys! I’m back today continuing our conversation about brand voice. Last week I overviewed the importance of establishing core values for your brand and weaving them throughout both your decision making and your content. Today, I want to continue the discussion about brand voice through the lens of storytelling, and specifically share tips for […]
Last week we talked about the two pillars of branding: brand voice and brand visuals. I want to spend some more time unpacking each pillar and walking through some action steps you can take to build your brand from the roots up. In order to make sure your brand is rooted in an authentic, meaningful […]
Learn how to use your branding to create a brand that is authentically you through brand voice and brand visuals – the 2 pillars of branding
What is the difference between a brand and branding? Your brand is the story, your branding is the storytelling mechanism. Your brand is the promise, your branding is the whisper of the promise. Your brand is the what, your branding is the how. Let’s unpack this. Brand In the moment when you decided you wanted […]
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