Not sure where to start when it comes to branding? Read for an overview of my process step by step: where to start with branding your business. Phase 1: Brand Identity Look, I know. It’s tempting to dive right into branding by thinking about colors and logos and websites. But, promise you that’s not the […]

Hi guys! I’m back today continuing our conversation about brand voice.  Last week I overviewed the importance of establishing core values for your brand and weaving them throughout both your decision making and your content.  Today, I want to continue the discussion about brand voice through the lens of storytelling, and specifically share tips for […]

Last week we talked about the two pillars of branding: brand voice and brand visuals.  I want to spend some more time unpacking each pillar and walking through some action steps you can take to build your brand from the roots up.  In order to make sure your brand is rooted in an authentic, meaningful […]

Learn how to use your branding to create a brand that is authentically you through brand voice and brand visuals – the 2 pillars of branding

The Four Stages of Conversion The art of conversion has been studied for years. What makes people say yes? What lures a person gradually from being completely unaware to completely obsessed?  Although the mediums have changed (from newspaper to Facebook ads) and the products are different (digital courses rather than conference tickets), the psychology behind […]