Where to Start: Branding Your Business

Not sure where to start when it comes to branding? Read for an overview of my process step by step: where to start with branding your business. Phase 1: Brand Identity Look, I know. It’s tempting to dive right into branding by thinking about colors and logos and websites. But, promise you that’s not the […]

branding

Where to Start when Branding Your Business

Color Theory for Branding

Over the last few weeks, we have been discussing all things branding. We have gone deep into the side of brand voice and touched on the importance of using story in your branding and developing core values for your brand. Today, I am going to switch gears and deep dive into COLOR theory for branding […]

branding

Brand Color Palette

The 2 Pillars of Branding: Brand Voice and Brand Visuals

Learn how to use your branding to create a brand that is authentically you through brand voice and brand visuals – the 2 pillars of branding

branding

Colorful Branding Color Palette for Small Biz

3 Ways to Create Brand Awareness Through Instagram

In overly-saturated markets, one of the biggest hurdles for small business owners is STANDING OUT and creating brand awareness. Everyone says “find your unique value”, “niche down” yada yada. But how the HECK do you actually do that? How do you separate yourself from the crowd?

Specifically, I’m going to talk about how to establish brand awareness and recognition through instagram and other social media platforms. I’ll overview what not to do and some ideas for how you can take action today!

branding

Creating Brand Awareness Through Instagram and Content Planning

2 Easy Tips for Choosing Brand Colors for your Small Business

Learn how to identify a color palette for your brand and grab my free Canva template for organizing your color codes. Check out my favorite resource for finding colors to use in my designs!

branding

Branding Mood Board - Color Palette, Typeface, Brand Inspiration

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