Over the last few weeks, we have been discussing all things branding. We have gone deep into the side of brand voice and touched on the importance of using story in your branding and developing core values for your brand. Today, I am going to switch gears and deep dive into COLOR theory for branding […]

Are you a small business owner trying to create some brand recognition and grow your leads? Read on to learn about finding and connecting with your ideal client as a creative entrepreneur.

In overly-saturated markets, one of the biggest hurdles for small business owners is STANDING OUT and creating brand awareness. Everyone says “find your unique value”, “niche down” yada yada. But how the HECK do you actually do that? How do you separate yourself from the crowd?

Specifically, I’m going to talk about how to establish brand awareness and recognition through instagram and other social media platforms. I’ll overview what not to do and some ideas for how you can take action today!