Let me say it again: Your brand is not your logo. As you are growing your small business, it’s so important to understand this. Yes, the visuals matter. I, as much as anyone, believe that. Afterall, I am a brand designer! However, more importantly, I am a brand strategist. Which means I help you dig […]
Last week we talked about the two pillars of branding: brand voice and brand visuals. I want to spend some more time unpacking each pillar and walking through some action steps you can take to build your brand from the roots up. In order to make sure your brand is rooted in an authentic, meaningful […]
What is the difference between a brand and branding? Your brand is the story, your branding is the storytelling mechanism. Your brand is the promise, your branding is the whisper of the promise. Your brand is the what, your branding is the how. Let’s unpack this. Brand In the moment when you decided you wanted […]
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