Building a Website that Converts

The Four Stages of Conversion The art of conversion has been studied for years. What makes people say yes? What lures a person gradually from being completely unaware to completely obsessed?  Although the mediums have changed (from newspaper to Facebook ads) and the products are different (digital courses rather than conference tickets), the psychology behind […]

branding

Website Map Printable Download

One Thing Your Brand and Jimmy Choo Should Have in Common

Learn more about how to create a presence online that connects with your audience. This post overviews the most important elements of branding and how it influences the customer experience.

branding

Small Business Branding for Influencers

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